How One DPC Practice Built a Financially Sustainable Model - Without Insurance

Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center.What we cover:Why primary care is a loss leader in the insurance world and how DPC fixes thatHealth insurance ≠ healthcare access (and why that distinction matters)How a fully licensed pharmacy and cash-only imaging center ($350 CT vs. $2,000+) create financial resilienceWhy PE and VC-backed primary care keeps failingHow DPC can actually scale — and what kills it when it tries🎙️ March on My DPC Story: Sustainable DPC Economics Every episode this month is dedicated to what it takes to build a DPC practice that lasts. Don't miss one.🎧 Extended, commercial-free conversations on Patreon Get the full uncut version of every March episode at Patreon.com/MyDPCStoryfanResources:CaringDirectly.com - Dr. Concepcion's physician-only DPC mapper. Add your practice today!Hitchcock Medical Group | Chattanooga, TNKeywords: direct primary care, DPC economics, cash-pay medicine, physician entrepreneurship, DPC pharmacy, healthcare business model, primary care sustainabilityExplore Hint's Marketplace today, an app-like experience connecting all your tools into Hint! CHIEF COMPLAINT COFFEE & TEA. Celebrating when nothing comes between you and your patient. NO PRIOR AUTHS. Literally, that's one of the coffees you'll find at CHIEF COMPLAINT COFFEE & TEA.Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOADBecome A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube