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How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype episode artwork

EPISODE · May 21, 2026 · 40 MIN

How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

from Shopify Masters · host Allison Conrad, Serena Smith

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.

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How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

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Frequently Asked Questions

How long is this episode of Shopify Masters?

This episode is 40 minutes long.

When was this Shopify Masters episode published?

This episode was published on May 21, 2026.

What is this episode about?

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when...

Can I download this Shopify Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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