How one of Turkey’s leading street fashion brands uses customer-centricity to stay cool

Coolness. Some brands have it. Some don’t. What separates cool brands from the rest is sort of… a mystery. Is it about originality? Authenticity? Aesthetics? In this episode, we’re talking to a Turkish fashion retailer - Sneaks Up - who has dedicated itself to feeding the country’s dynamic basketball and street culture. And we’re asking: “What makes a brand cool?”