How one Phone Call Changed the Trajectory for Alyssa Quill of Storage Asset Management

How do you grow from 21 management contracts to nearly 600 while keeping a "small-town" culture of caring? Join Thaddeus Campbell as he speaks with Alyssa Quill, CEO of Storage Asset Management (SAM), the nation's largest independent third-party management firm. Alyssa shares her 21-year journey through the industry, including her time at StorageUSA and Extra Space, and the pivotal phone call from Jay Hoke that led to the founding of SAM in 2010 . She discusses the transition from the "easy" boom years of 2021 to the high-stakes, data-driven environment of 2025 . Key Takeaways from this Episode: The "Salt of the Earth" Advantage: Why the storage industry attracts genuine, kind people and why Alyssa isn't worried about private equity changing that DNA . Advanced Revenue Management: A look at how SAM utilizes eight distinct ECRI models to ensure each individual store performs, even without the pressure of Wall Street margins . Hiring for Impact: The secret to building a high-performing team that values reputation over the bottom line . Tech Strategy for 2026: How to use AI to identify operational "red flags" before they become issues . Philanthropy as Fabric: The story behind SAM's support for Decker's Blueprint and helping a partner fight for a cure for muscular dystrophy . Whether you are a solo owner or a large-scale developer, Alyssa's insights on balancing high-level analytics with boots-on-the-ground human influence provide a masterclass in modern storage operations. Connect with Alyssa Quill: Email: [email protected] Website: https://www.storageassetmanagement.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/