How One Phone Call Sparked Flamin' Hot Cheetos | Richard Montanez Story in 13 Minutes

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ To get more details on all the research and studies mentioned in this video check out the articles below: https://thehustle.co/janitor-frito-lay-invented-flamin-hot-cheetos https://www.motortrend.com/news/1108-lmrp-richard-montanez-raza-report https://www.andnowuknow.com/whats-store/flamin-hot-creator-richard-montanez-shares-words-innovation-and-inspiration/melissa-de-leon-chavez/99518 https://www.aaespeakers.com/keynote-speakers/richard-montanez https://www.wsb.com/speakers/richard-montanez https://www.purdue.edu/lcc/events/nhhm/odib-nhhm-keynote.php https://www.npr.org/transcripts/996228628 https://variety.com/2021/film/news/pepsico-defends-richard-montanez-claims-earlier-statements-were-misconstrued-1234979160/ https://www.mentalfloss.com/entertainment/movies/flamin-hot-cheetos-movie-real-history ✎ Richard Montanez was a janitor at Frito-Lay who had a big dream. He grew up in a labor camp and struggled in school, but he never gave up. One day, he saw that none of the snacks at his job were spicy like the food he loved at home. He took some plain Cheetos and added his own chili powder in his kitchen. His wife Judy helped him fill out his job papers because he could not read well, but he did not let that stop him. He acted like an owner and called the CEO Roger Enrico to share his idea. This brave move changed his life forever. ✎ In this video, you will see how Richard went from sweeping floors to becoming a top executive. He spent his own money to buy a suit and practiced his speech in the mirror. Even though he was nervous, he showed the leaders at PepsiCo that there was a huge market for spicy snacks. He used his Mexican heritage to create something new that millions of people love today. You will learn how he stayed proud of his roots and used his grit to build a billion-dollar brand. His story proves that you do not need a fancy degree to have a great idea. ✎ Success is about more than just making money. Richard Montanez used his power to help others by starting scholarships and the One Light charity. Even when people like Lynn Greenfield were mentioned in reports about who started the snack, Richard stayed focused on inspiring others. He wants you to stop waiting for permission and start believing in your own vision. If you feel stuck in your job, remember that you can change your world by thinking big and working hard. Watch the full story to see how you can turn your small idea into something flaming hot. Believe. ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • Science-Based Learning Strategies to Learn Faster and Retain More - https://youtu.be/_YDHALfmv3Q • Why Stephen King is the "King of Horror" (It’s Not Talent) - https://youtu.be/VAXmFW4upTM • Top 5 High Income Skills That Will Make You Rich in 2026 - https://youtu.be/oVa7QjGFB8c ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: http://evancarmichael.live/ • Instagram: https://www.instagram.com/evancarmichael/ • Tiktok: https://www.tiktok.com/@evancarmichael • Discord: http://evancarmichael.biz • Twitter: https://twitter.com/evancarmichael • Linkedin: https://www.linkedin.com/in/evancarmichael/ • Facebook: h Learn more about your ad choices. Visit megaphone.fm/adchoices