How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)

Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it.Adam is the founder of AGold Photos and the creator of Second Shot, a mission-driven adoption photography programme placing professional photographers inside shelters to give animals a real chance at being seen. What started as weekend volunteering has grown into a network spanning five shelters across the US, with a goal of reaching 50 in the next three years.In this episode, Adam shares the full story of how Second Shot came to life, how the model actually works, and what he's looking for in photographers who want to get involved.What We CoverHow Adam's photography career started inside a shelter and why he never really leftThe transition from shoot-and-burn events to IPS studio and what he learned the hard wayWhy he walked away from private clients to focus solely on shelter photographyWhat a Second Shot session looks like from start to finish, including how he photographs up to 50 animals a weekThe three-person system he uses to keep sessions efficient and stress-free for the animalsHow brand sponsorships fund the whole programme so shelters get the work for freeWhat he looks for in associate photographers and what the pilot programme involvesThe tools and workflow that make the volume manageable (including AI editing)Where Second Shot is headed and how you can apply to be part of itAbout Adam GoldbergAdam Goldberg is a professional pet photographer and the founder of AGold Photos, based in Tampa, Florida. He is also the creator of Second Shot, a programme that partners with animal shelters and brands to fund and produce professional photo sessions for adoptable animals. Adam has been photographing shelter animals for 10 years and has raised over $250,000 for animal charities through his work.Links and Resources MentionedApply to be a Second Shot associate photographer: secondshotpet.comAdam on Instagram: @agoldphotoAdam's email: [email protected] AI editing software: Use Discount Code ADAM15 for 15% off on annual subscription plans and 20% off on 200 credits pay-as-you-go. Sign up using this link https://link.evoto.ai/goldberg💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer