🚿 How one shower idea flipped the hotel model | Veerle Donders on Winning Friends

from Winning Friends · host e-Residency of Estonia

Some concepts come quickly. Others take years of listening, prototyping, and refining. Veerle Donders shares how Zoku grew from a single shower thought into a human-centred “upside-down hotel” shaped by 150 interviews and a shift in how people live and work internationally.🎧 Catch the full episode to hear the full story behind the “upside-down hotel.”Winning Friends is powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

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This episode is 2 minutes long.

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This episode was published on December 22, 2025.

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