EPISODE · Jun 15, 2026 · 9 MIN
How One Startup Used a Single Newsletter Swap to Land 5000 Subscribers
from Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics · host Fexingo
Lucas and Luna dive into the story of a B2B SaaS startup that grew its email list by 5000 subscribers in one month using a single newsletter swap. They break down how the founder identified complementary newsletters, structured the swap offer, and measured the ROI. The episode includes specific metrics: a 12% open rate from the partner list and a 3% conversion to free trial. Plus, a candid look at why most newsletter swaps fail and how to avoid the pitfalls. Practical, specific, and actionable. #NewsletterSwap #EmailMarketing #GrowthHacking #B2BSaaS #ListBuilding #MarketingStrategy #ScrappyTactics #FounderLedMarketing #EarlyStageGrowth #StartupMarketing #Marketing #Business #Entrepreneurship #CustomerAcquisition #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingForStartups Keep every episode free: buymeacoffee.com/fexingo
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How One Startup Used a Single Newsletter Swap to Land 5000 Subscribers
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