How One Sustainability Leader Is Replacing Plastic Forever

What does it take to challenge one of the world's biggest environmental problems while competing against some of the largest corporations on Earth? Lila Karlsen shares how a childhood built on discipline, optimism, and purpose shaped her mission to transform sustainable packaging and eliminate single-use plastics. From building high-performing sales teams to advancing carbon negative packaging innovation, she reveals the mindset behind leading with conviction, embracing opportunity, and creating lasting impact. This conversation explores entrepreneurship, sustainability, AI, resilience, and the belief that meaningful change begins with people willing to execute when others hesitate.Key TakeawaysWhy purpose-driven innovation creates long-term business success.How optimism and surrounding yourself with the right people fuels leadership.Why grit matters more than technical skill.How AI allows leaders to focus on creativity instead of routine work.Why execution consistently beats ideas without action.Notable Quotes"Discipline and preparation meet opportunity every day.""You can do anything you set your mind to.""I cannot teach grit.""The whole world is opportunity. You just have to not be afraid.""Always look for the positive in people."