How to Use Wine as a Tool to Build Community w/ Jon’ll Boyd

#7: Wine isn’t just a drink, it’s a catalyst for community, legacy, and change.In this episode, host Keri kicks back with Jon’ll Boyd, co‑founder of Boyd Cru Wines, Maryland’s first Black family‑owned wine company. With her husband Matthew, Jon’ll turned a shared passion into a purpose-led business rooted in connection, quality, and community empowerment.In this episode you'll learn:How family stories and heritage shape their winemaking visionWhy they prioritize high‑quality, additive‑free wines that genuinely taste greatThe power of crowdfunding & intentional investment in community businessesHow they’re building a tasting room that uplifts small, local foundersWhy wine can be a tool for accessibility, not elitismBy the end, you’ll see wine as more than a sip, you’ll see it as a strategy for connection, legacy, and belonging.Connect with Jon’ll Boyd: Website → boydcruwines.com IG → @boydcruwines FB → @boydcruwines📲 Connect with me kerihenderson.com/links📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletterEnjoying the podcast? Support the show