How Online Education is Transforming Strategic Marketing Leadership

Dr. Anita Basalingappa, Professor of Marketing and Chairperson of Online Programs at MICA, India, shares insights from her research, "From Classrooms to Clicks: How Online Learning Shapes Strategic Marketing Leaders." Dr. Anita Basalingappa’s research highlights how online executive programs in marketing provide unique advantages, equipping leaders with time optimization skills and the ability to immediately apply new knowledge in professional settings without disrupting workflow. Her findings show that online learning helps both digital natives and non-digital natives operate more efficiently in hybrid work environments, fostering ongoing skill development and enabling data-driven decision-making aligned with current industry practices. By leveraging technologies like Zoom, Teams, and other digital platforms for peer collaboration, online marketing education now closely mirrors the experiential depth of classroom-based learning while allowing greater flexibility, increased networking, and stronger opportunities for continuous engagement and career advancement. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Anita Basalingappa has generously shared profound insights from her research, "From Classrooms to Clicks: How Online Learning Shapes Strategic Marketing Leaders,” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.