How Oreoluwa Shonibare Built WiiCreate: 8+ Years of People, Relationships & Growth

What does it take to build a business that lasts?In this episode, I sit down with Oreoluwa Shonibare, Co-Founder and CEO of WiiCreate, to unpack the lessons he's learned from over 8 years of building a business in Nigeria.We talk about the power of relationships, earning trust, growing through referrals, navigating a co-founder exit, finding the market before building, and staying consistent through economic uncertainty.Oreoluwa shares candid insights on entrepreneurship, people, leadership, customer acquisition, and the realities of building a company from the ground up. He also reflects on the opportunities within Nigeria's merchandising industry and what he would do if he were starting over today with ₦1,000,000.Whether you're a founder, creative, freelancer, operator, or someone building something meaningful, this conversation offers practical lessons on growth, resilience, and playing the long game.___Connect with Oreoluwa Shonibare: https://www.instagram.com/amb.ore/Connect with Joshua Olaniyi: https://www.instagram.com/amazinggjosh/WiiCreate: https://wiicreate.com/