How OTAA brought humour to luxury menswear with Fameez Haroon

Fameez Haroon is the Co-founder of OTAA. OTAA is an Australian luxury menswear brand which creates stylish, handmade, eco-friendly ties and shirts using recycled materials from the ocean. In this episode, Fameez shares how a negative experience with a salesperson while buying a tie inspired him and his brother to start OTAA and change the experience for men. He discusses the early challenges OTAA faced in getting off the ground, how humour became an integral part of the brand's marketing, and his plans for the future.   Resources and links: OTAA website OTAA on Instagram OTAA on Facebook OTAA on TikTok OTAA on X Fameez Haroon on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on X Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.