How Our Influencer Strategy Made Millions - Isaac French, Experiential Hospitality

Isaac French, founder of Experiential Hospitality, has one of the crazier stories I've heard in hospitality about how he built Live Oak Lake - a 7-cabin landscape hotel in Texas - for $2.3 million in 2022 and sold it for $7 million in 2023.Isaac credits social media and working with influencers as the biggest factors of this success story - so I wanted to share how exactly he did this with you. In this episode, you'll learn the common misconception most people have with social media, how to leverage your location as an advantage, how Isaac did outreach to influential people on social media and decided who to work with - and ....what he learned through it all. Follow Isaac on XFollow Isaac on InstagramFollow Isaac on YouTube A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands