How our SaaS company approaches marketing and promotion -...

What this episode covers

Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.

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Frequently Asked Questions

How long is this episode of Above Board?

This episode is 28 minutes long.

When was this Above Board episode published?

This episode was published on May 8, 2023.

What is this episode about?

Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company,...

Can I download this Above Board episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.