How Out-of-Home Advertising Made ClickUp a Household Name w/ Melissa Rosenthal : 10

What happens when you blend creativity, strategy, and relentless execution? Greg Wise welcomes Melissa Rosenthal, Co-Founder of Outlever, to explore the real-world meaning of brand and how media and marketing collide. Melissa shares her journey from shaping BuzzFeed and Cheddar to leading marketing at ClickUp, where bold out-of-home (OOH) campaigns turned heads and drove measurable results. Listeners will hear how she negotiated prime Times Square placements, why buses became her secret weapon, and why testing, measurement, and audience context are everything. Melissa also opens up about launching Outlever, the exhaustion and exhilaration of entrepreneurship, and why her LinkedIn strategy is her own “personal billboard.”👤 Guest BioMelissa Rosenthal is the Co-Founder of Outlever, a company transforming brands into the number one news source in their industries. Previously, Melissa served as Chief Creative Officer at ClickUp, CMO at Insight Timer, CRO at Cheddar, and VP of Creative at BuzzFeed. Named to Forbes 30 Under 30 and Business Insider’s 30 Most Creative People Under 30, Melissa has shaped some of the most recognized and fastest-growing brands.LinkedIn📌 What We CoverMelissa’s early days at BuzzFeed and Cheddar and the leap to B2B SaaSWhat “brand” really means across company stages — from reputation to perceptionHow out-of-home campaigns became ClickUp’s competitive advantageStrategic buying: negotiating Times Square ads and selecting high-visibility placementsMeasurement tactics: from aided/unaided awareness to sales team feedbackNavigating leadership buy-in and scaling investment in brandThe journey from ClickUp to launching Outlever — and why timing mattersHow Melissa uses LinkedIn as her personal “billboard” and inspiration from OOH in digital strategies🔗 Resources MentionedScrappy ABM PodcastMomentum AISurveyMonkeyClickUpOutleverBrexBuzzFeedCheddarInsight TimerLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.