EPISODE · Jun 19, 2026 · 56 MIN
How Outrageous Advertising and Direct Response Drive Massive Customer Growth
from Dan Kennedy's Magnetic Marketing Podcast · host Russell Brunson, Dan Kennedy
In this episode, Bill Glazer reveals how he turned a Baltimore menswear store into a direct response marketing powerhouse and went on to co-found the Glazer-Kennedy Insider Circle. You will hear the story behind his first outrageous advertising campaign, why copying your own industry keeps most entrepreneurs stuck, and the real math behind using a book to add 4,500 new members at $60 per month. Join Ben Glass as he unpacks Bill's proven frameworks for testimonials, endorsed mailers, and customer acquisition. If you want to stand out, convert more customers, and build a business that compounds over time, this episode is a must-listen. MagneticMarketing.com NoBSLetter.com
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How Outrageous Advertising and Direct Response Drive Massive Customer Growth
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