How Outrageous Advertising and Direct Response Drive Massive Customer Growth episode artwork

EPISODE · Jun 19, 2026 · 56 MIN

How Outrageous Advertising and Direct Response Drive Massive Customer Growth

from Dan Kennedy's Magnetic Marketing Podcast · host Russell Brunson, Dan Kennedy

In this episode, Bill Glazer reveals how he turned a Baltimore menswear store into a direct response marketing powerhouse and went on to co-found the Glazer-Kennedy Insider Circle. You will hear the story behind his first outrageous advertising campaign, why copying your own industry keeps most entrepreneurs stuck, and the real math behind using a book to add 4,500 new members at $60 per month. Join Ben Glass as he unpacks Bill's proven frameworks for testimonials, endorsed mailers, and customer acquisition. If you want to stand out, convert more customers, and build a business that compounds over time, this episode is a must-listen. MagneticMarketing.com NoBSLetter.com

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How Outrageous Advertising and Direct Response Drive Massive Customer Growth

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Frequently Asked Questions

How long is this episode of Dan Kennedy's Magnetic Marketing Podcast?

This episode is 56 minutes long.

When was this Dan Kennedy's Magnetic Marketing Podcast episode published?

This episode was published on June 19, 2026.

What is this episode about?

In this episode, Bill Glazer reveals how he turned a Baltimore menswear store into a direct response marketing powerhouse and went on to co-found the Glazer-Kennedy Insider Circle. You will hear the story behind his first outrageous advertising...

Can I download this Dan Kennedy's Magnetic Marketing Podcast episode?

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