How Outside the Box Marketing Led to 70% Growth in One Year

Like any other discipline in life, you have to master the basics of business if you want to run a successful company. Have a clear vision. Set your targets and put steps in place to hit them. Measure your progress. Optimize your cash flow. Hire the best people. Keep learning. But once you have your fundamentals covered, how do you set yourself apart from the competition? How do you broadcast and leverage what's unique about your company to expand your client base and start ramping up towards BIG? On today's show, Anthony Geraci explains how his team started thinking outside the box to change how a law firm traditionally operates and create a radical new approach to marketing. The result of this innovative thinking? An incredible 70% growth in one year.