How Overstock Bought O.co

Chef Patrick and guest co-host Morgan Linton speak with Jonathan Johnson, President of Overstock.com, about the purchase of their unique domain name O.co for 350,000 dollars. We learn the process by how Overstock was approached with the opportunity, plus we get some insight into the success of their operations. This is one interview you wont want to miss and should give Domainers more insight into how big companies like this view and protect their brands online. Patrick and Morgan also took a live call during the show allowing the audience to join-in on the conversation.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Chef Patrick and guest co-host Morgan Linton speak with Jonathan Johnson, President of Overstock.com, about the purchase of their unique domain name O.co for 350,000 dollars. We learn the process by how Overstock was approached with the opportunity, plus we get some insight into the success of their operations. This is one interview you wont want to miss and should give Domainers more insight into how big companies like this view and protect their brands online. Patrick and Morgan also took a live call during the show allowing the audience to join-in on the conversation. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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This episode is 42 minutes long.

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This episode was published on July 28, 2010.

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