How Paid Marketing Can Be A Waste Of Money -- Alexander De Ridder, Co-Founder at INK

TIMESTAMPS00:00 - Introduction00:42 - How the company started02:05 - Truth discovered is more powerful than truth revealed04:02 - Earned Insight into being an SEO Expert09:00 - Concept of Art of War in marketing campaign13:40 - SEOs are different from writers16:00 - How SEO can scale up traffic to your website19:30 - Implementing Organic Content Strategy successfully28:28 - Conversion rate optimizationGUEST BACKGROUNDAlexander De Ridder is the Co-Founder, CTO, and Creator of the INK Editor, a new AI content performance optimization platform. Ink’s award-winning technology has helped deliver over 1 million more organic visitors per month for Fortune 100 companies and freelance content creators alike.MORE FROM INKINK was founded in 2017 by leaders in search marketing optimization. They are on a mission to help the world communicate with purpose and craft Natural Language Optimization AI models to understand the meaning of content and uncover the nuances of what makes it perform.INK helps your content to be found, to engage and to convert – so that you and your business can rise above the noise.Learn more at inkforall.comMAIN INSIGHTPaid marketing can be a waste of money if your organic marketing is not yet established.KEY TAKEAWAYSEarned insights are some of the most valuable things you could have in your businessTruth discovered is more powerful than truth revealedPaid marketing can be used to A/B test marketing channelsCreate and write content with a purposeContent that once ranked and became popular may drop offPRACTICAL STEPSAnalyze your product and understand what problems need to be solvedAsk yourself who is suffering from that problem the most (target market)Ask that group of people, “what are they looking for online to solve their problem’Collect all the terms related to it and keywords around itPick one type of audienceHire someone expert to go and help create a content planStart executing and creating that contentTIPS FOR SUCCESSOptimize your content for a good user experienceMake good use of tools relevant to SEO/optimizationGoogle values trust, so keep on creating content on the same topicNot all SEOs are good writers, and good writers are not all SEOsGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast