How Panasonic TOUGHBOOK tackled the social selling skills gap
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "How Panasonic TOUGHBOOK tackled the social selling skills gap" was published on July 31, 2025 and runs 36 minutes.
July 31, 2025 ·36m · B2B Social Growth: Presented By Tribal Impact
Summary
78% of businesses that use social selling outperform those who don’t. (LinkedIn) The key is making it part of your team’s everyday mindset. Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media. Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges ...
Episode Description
78% of businesses that use social selling outperform those who don’t. (LinkedIn)
The key is making it part of your team’s everyday mindset.
Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.
Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:
- Why empowering employees to create authentic content is key to humanising your brand.
- How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.
- Real results from a pilot social selling program.
- Learnings for implementing and scaling your program beyond the pilot.
This session is a must for anyone early in their social selling journey.