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EPISODE · Aug 30, 2025 · 11 MIN

How Partnerships and Coaching Help Senior Living Communities

from Answers For Elders Radio Network

Chateau Retirement cares about residents and employees equally. They were committed to making investments to demonstrate this value. How did the relationship begin, and why Reverb? Where was Chateau as an organization and what led them to pursue external support? Emily Senff, Reverb’s Practice Director for People Development, and Leadership Coach Anu Aurora join Suzanne Newman on the Answers for Elders Radio show.Emily says, "All of our coaches and consultants are very seasoned leaders who have organizational expertise, who have led businesses, teams. And so they really understand the complexity of it, what it means to build and develop healthy teams who can communicate and collaborate and support each other. So we're very lucky to have such a talented team."Suzanne adds, "And we as a community in the Chateau world, and as far as seniors go, we're very lucky to have somebody like you helping us develop the staff that care for our most vulnerable."Emily Senff is Reverb’s Practice Director for People Development. She is responsible for the strategic leadership of Reverb’s leadership development and coaching services. Her superpower is building relationships with clients to understand their pain points and needs, and matching them to Reverb’s exceptional team of consultants, facilitators, and coaches. Before Reverb, Emily was a seasoned leadership development and talent management leader and also worked in nonprofit.Anu Aurora has over 25 years of experience developing leaders at all levels as an industry leader and leadership coach. Anu coaches leaders to identify core issues, make the complex simple, move them past their blocks, and create transformational results. Anu brings with her international experiences from 3 continents; industry skills from aerospace, high-tech, defense sector, and corporate engineering management background as a Director in a Fortune 50 company.Chateau Retirement provides independent living, assisted living, and memory care services. They have been locally owned and family operated for more than 25 years. Chateau Retirement has three communities in Washington's Seattle/Puget Sound area: Chateau Pacific in Lynnwood, Bothell Landing in Bothell, and Chateau Valley Center in Renton. Visit Chateau on the web or call 800.960.1944. Visit Chateau's specialist page on Answers for Elders.Learn more about Reverb Consulting at Reverb People.Mentioned in this episode:Chateau RetirementChateau Retirement

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