How passion and gut instinct created an multi-award winning business

Anneke van den Broek ventured into her very first business endeavour at just six years of age, breeding and selling mice. After working for a while in marketing and management, Anneke's love and passion for her furry friends eventually motivated her to switch careers and launch her lucrative pet care products company, Rufus & Coco. In this interview we speak about the strategies that have allowed Anneke to forge ahead and build a multi award winning business. We speak to her about her strategies for success, her mentors how and she deliberately uses awards as part of her marketing strategy, the role that gut instinct can play in business success and we look at her commitment to constantly developing herself.

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This episode was published on July 25, 2016.

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