How Patagonia Built a Regenerative Partnership Ecosystem

In this episode, Lucas and Luna explore how Patagonia turned its supply chain into a partnership ecosystem built around regenerative agriculture. They trace the company's journey from organic cotton in the 1990s to its 'Regenerative Organic Certified' pilot in the Punjab, and how it convinced farmers, suppliers, and even competitors to share the risk. They break down the economics: how Patagonia pays farmers a premium for soil health, how it collaborates with the Rodale Institute and the Savory Institute, and why this model is now being adopted by larger apparel brands. They also look at the limits — can this scale beyond a niche? And what does it mean for the future of corporate sustainability? If every company tried to do this, what would break first? #Patagonia #RegenerativeAgriculture #Sustainability #SupplyChain #CorporatePartnerships #BusinessDevelopment #RegenerativeOrganicCertified #SoilHealth #RodaleInstitute #SavoryInstitute #CottonIndustry #Punjab #FashionIndustry #BusinessPodcast #FexingoBusiness #Podcast #Ecosystem #StrategicGrowth Keep every episode free: buymeacoffee.com/fexingo