How Patagonia Built a Supply Chain Partnership Ecosystem

In this episode, Lucas and Luna dive into how Patagonia has built a partnership ecosystem around its supply chain — specifically its work with organic cotton farmers and Fair Trade factories. They explore the paradox of a company that tells customers not to buy its products, the traceability technology behind its Footprint Chronicles, and how Patagonia turned supplier rules into competitive advantage. The hosts also unpack the dollar figures: $100 million spent on environmental initiatives since 1985, and a 1% for the Planet commitment that now generates over $20 million annually for grassroots nonprofits. A rare look at how a company uses radical transparency to deepen partnerships rather than expose flaws. #Patagonia #SupplyChain #PartnershipEcosystem #Sustainability #OrganicCotton #FairTrade #FootprintChronicles #1PercentForThePlanet #RadicalTransparency #ApparelIndustry #BusinessStrategy #StrategicGrowth #EcosystemDesign #EthicalSourcing #VendorPartnerships #LongTermThinking #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo