How Patagonia Grows Without Making You Buy More, with former Digital VP Angela Clark

Patagonia is one of the most respected brands in the world.But their approach to growth breaks almost every traditional marketing playbook.Angela Clark, former VP of Digital at Patagonia, joins the podcast to talk about what it actually means to grow a business when your mission is to reduce consumption, not drive it.We get into:How Patagonia balances revenue growth with sustainabilityWhy they avoid traditional “conversion tactics” like discounts and urgencyWhat most brands get wrong about retention and customer relationshipsHow AI is changing digital teams and what operators should focus on nextLessons from Angela’s career across brands like eBay, Levi Strauss, Pottery Barn, Eddie Bauer, and e.l.f. CosmeticsThis episode is for anyone thinking about: How to build a brand that lasts, how to rethink growth beyond short-term revenue, and what the future of digital and eCommerce actually looks like.