How Patagonia Pivoted From Outdoor Gear to Activist Brand

In this episode of The Pivot Podcast, Lucas and Luna explore how Patagonia transformed from a climbing gear company into a purpose-driven activist brand. They break down Yvon Chouinard's decision to give away the company to fight climate change, the economics of 'don't buy this jacket,' and why Patagonia's $3 billion valuation is tied to its political stance. A deep dive into mission-driven pivots and the business of doing good. #Patagonia #YvonChouinard #PurposeDriven #ActivistBrand #ClimateChange #DonateTheCompany #MissionDriven #OutdoorIndustry #SustainableBusiness #ESG #CorporatePurpose #BusinessStrategy #BusinessPivot #PivotPodcast #FexingoBusiness #BusinessPodcast #Entrepreneurship #Leadership Keep every episode free: buymeacoffee.com/fexingo