How Patagonia Proved Purpose Can Scale Profits

In this episode, Lucas and Luna explore how Patagonia built a billion-dollar outdoor apparel brand without compromising its environmental mission. They dive into Yvon Chouinard's decision to give away the company to a trust dedicated to fighting climate change, the 'Don't Buy This Jacket' campaign that paradoxically boosted sales, and how the company's radical transparency around its supply chain became a competitive advantage. Lucas breaks down Patagonia's unique ownership structure — the Patagonia Purpose Trust and the Holdfast Collective — and why it matters for the future of capitalism. Luna challenges whether this model can work for companies outside outdoor gear, especially in industries with thinner margins. The episode also touches on the 'Worn Wear' program, the self-imposed Earth tax, and how Patagonia's 2022 announcement reshaped conversations around stakeholder capitalism. A focused look at one company proving that purpose and profit aren't mutually exclusive. #Patagonia #YvonChouinard #PurposeDrivenBusiness #SustainableBusiness #StakeholderCapitalism #Bcorp #WornWear #EarthTax #DonotBuyThisJacket #HoldfastCollective #PatagoniaPurposeTrust #OutdoorIndustry #Business #StartupStories #FexingoBusiness #BusinessPodcast #FounderStories #PurposeOverProfit Keep every episode free: buymeacoffee.com/fexingo