How Patagonia Rewrote the Rules of Influence With David Gelles

from Under the Influence with Jo Piazza · host Jo Piazza

Patagonia isn’t just an outdoor brand. It’s a company that has quietly shaped how we dress, how we think about the planet, and how business can act in the world. Today we're talking to New York Times reporter David Gelles about his new book Dirtbag Billionaire, tracing Patagonia founder Yvon Chouinard’s journey from dirtbag climber to the creator of a brand with outsized cultural influence. Grab a copy of Dirtbag Billionaire here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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This episode is 41 minutes long.

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This episode was published on September 9, 2025.

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