EPISODE · Jan 18, 2022 · 14 MIN
How Peloton Used Psychology to Perfect Its Experience
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, How Peloton uses psychology to make exercise addictiveDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★
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What this episode covers
In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go. Why? Because humans are hardwired to value immediate rewards like sleeping in, over long-term rewards like being fit. This mental model, called hyperbolic discounting, means people have to outwit their own psychology in order to get in a workout. But for Peloton owners, some of whom (like myself) struggled for years to stick to a fitness routine, their workout has become an addiction - all because of how Peloton uses psychology to make exercise addictive.
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How Peloton Used Psychology to Perfect Its Experience
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