How People Actually Buy Online in 2026 — And How to Show Up So They Choose You

What kind of content is actually generating revenue in 2026? There’s a lot of noise on social media, especially in today’s AI age, and I see so many people getting overwhelmed and burnt out because they don’t understand what their audience really wants from them. Today on CEO Sales Sales Sessions, I am so excited to welcome my very first guest, online behaviour expert Amanda Kohal. We’ll be sharing expert insights on consumer behaviour, how to show up consistently on Instagram and TikTok, when and how to use AI in your online marketing strategy, and how to use social media to truly nurture your community. Stay tuned as we get into:How audiences in 2026 move through funnels to make buying decisionsHow Amanda and I use AI in our content strategies, the mistakes that cost us, and why AI can never replace authentic connectionValue vs. volume, avoiding burnout while increasing visibility, and how to plan a content strategy on a busy scheduleWhy Instagram stories could be your greatest asset to securing sales callsThe importance of consistency and showing up in a way that builds genuine trustWhen and where to post long-form content and the value it brings to your brandIf you’ve been feeling lost with your content strategy, consider this episode your guide to getting back on track. Know that there is a space for you online and no one but you can claim your spot. Please leave a like on this episode and share it with a fellow female founder.Connect with Amanda:InstagramWebsiteGazzy’s Links:Website: https://www.authenticgazzy.comInstagram: https://www.instagram.com/authenticgazzyLinkedIn: https://www.linkedin.com/in/authenticgazzyYoutube: https://www.youtube.com/@AuthenticGazzyPodcast Youtube: https://www.youtube.com/@GazzyAminTiktok: https://www.tiktok.com/@authenticgazzy