How People and Processes Can Help Marketers Drive Growth

It’s hard to grow your business without marketing. Businesses that have good products and services are great. And businesses with good products and services and a strong marketing strategy are even better. But marketing isn’t the only way to grow your business. Your business -- and even your marketing organization itself -- have hidden growth potential. If you take a look at your people, your processes, and your organizational structure, you might find it. If you’re spending most of your time planning email blasts and designing landing pages, then you might miss it. Can you do things more efficiently? Are you using out-dated processes that don’t meet your needs or goals? Is your organization full of ad-hoc processes that haven’t kept up with your tech stack? These are among the questions to ask as you look to become more efficient and more aligned. Joining us for this episode is Karen Kimsey-Sward, who has spent her career helping B2B leaders grow their businesses by better managing their people, their processes, and their profits. Among the topics covered in this episode: What are the signs your organization isn’t reaching its true growth potential? How do you evaluate and identify areas for process improvement? What should businesses be thinking about as we head into 2021?