How People REALLY Change Their Minds? (Backed up by Science)

What if changing someone’s mind isn’t about being right — but about understanding how people actually think? In this Negotiation Masterclass edition of Negotiate Anything, Kwame Christian curates three powerful conversations that unpack one of the hardest challenges in communication: influencing deeply held beliefs. Drawing from psychology, change management, and behavioral science, this episode explores why people resist change, how strong opinions are formed, and — most importantly — what actually helps minds open instead of shut down . You’ll hear from a persuasion scientist who breaks down why confidence and emotion don’t always mean an opinion is unchangeable, a change-management expert who reveals why resistance is often a signal — not a setback — and a renowned science journalist who explains the surprising techniques used to help people rethink even their most entrenched views. Across all three perspectives, one theme becomes clear: the best negotiators don’t argue harder — they listen better. Whether you’re navigating tough conversations at work, addressing polarizing topics, or trying to lead meaningful change, this masterclass will give you practical frameworks to reduce resistance, build trust, and guide conversations toward real understanding. Negotiate Anything: Take your personal data back with Incogni! Use code ANYTHING at the link below and get 60% off an annual plan: ⁠https://incogni.com/anything⁠ incogni.com ⁠Personal Information Removal Service | Incogni | Incogni⁠ Data brokers are collecting, aggregating and trading your personal data without you knowing anything about it. We make them remove it.