How Pepsi's Marketing Campaign Caused Riots in Philippines

from Let's Do Shots! · host Mad Over Marketing

Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents?

Episode metadata supplied by the publisher feed · Published Apr 5, 2021

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How Pepsi's Marketing Campaign Caused Riots in Philippines

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