How Pepsi's Marketing Campaign Caused Riots in Philippine...

What this episode covers

Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents?

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How long is this episode of Let's Do Shots!?

This episode is 5 minutes long.

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This episode was published on April 5, 2021.

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