How Personal Styling Builds Confidence (and a Brand) | Malissa Davis of Best You Ever

In this episode of The Localist, Carrie Rollwagen sits down with Malissa Davis, the founder of Best You Ever, a Birmingham-based personal styling and image consulting firm. Malissa spent nearly 10 years at Nordstrom before launching her own business, and now works with clients in Birmingham and virtually across the United States. Fun fact: Malissa is also the mom of Taylor Davis, the showrunner for The Localist. If you've ever seen Taylor on camera and thought she looked great, that is Malissa's work. Malissa opens with how she starts every client relationship: tell me your story. She talks about why building trust in a dressing room feels a little like being an unlicensed therapist, and what she learned in a decade at Nordstrom that shaped how she works today. She walks through her closet cleanout process (take out anything that does not fit, including the clothes you keep to shame yourself into losing weight), her style assessment quiz, and why her four-hour shopping cap is really about respecting your capacity. The second half is about the business side of things. Malissa gets into why she specializes in curves and tall women, why tailoring is worth the extra $15 every time, how she styles for speaking events and camera, and the SOS package for special occasions. She also shares one of her favorite client stories: styling a Biggest Loser finalist for the show finale. If you are trying to build a personal brand, style yourself for a speaking event, or just tired of your closet saying no to you every morning, this episode is a warm, practical guide. Watch on YouTube _______________________________________   Mentioned in This Episode         Best You Ever Nordstrom Infomedia Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. •       Contact Infomedia    Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. •       See upcoming events and register   Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. •       Sign up here