How Peter Frey is Reinventing Sonny’s BBQ for the Modern Consumer | Restaurants & Franchises Series

🎙️ How Does Legacy Meet Innovation? Peter Frey's Sonny's BBQ StoryIn this flavorful episode, Peter Frey, Chief Brand Officer at Sonny's BBQ, reveals how combining Southern hospitality with modern technology transformed a legacy barbecue brand into a digital innovator. His journey from SeaWorld crisis management to restaurant innovation demonstrates how staying true to core values while embracing change creates sustainable growth.✨ Key Insights You'll Learn:Balancing tradition with innovationConverting crisis into opportunityBuilding customer loyalty through technologyLeading through brand transformationCreating authentic guest experiences🌟 Key People Who Shaped Peter's Journey:Kenan Burch: Mentor and marketing guideMarketing Team: Drove digital transformationFranchise Partners: Supported innovation initiativesAgency Partners: Helped modernize brand strategyChief Kindness Officers: Lead community impact👉 Don't miss this powerful conversation with a leader who proves legacy brands can innovate while maintaining their authentic spirit.🔗 Connect with Peter Frey:Email: [email protected]: Peter Frey🎯 Special Thanks to Anthony Codispoti & AddBack Benefits Agency📄 Transcript Available: How Peter Frey is Reinventing Sonny’s BBQ for the Modern Consumer📺 Watch on YouTube: Inspired Stories Podcast by AddBack Benefits Agency#Marketing #Innovation #Restaurants #BrandStrategy #Leadership #SonnysBBQ #PeterFrey #InspiredStoriesPodcast