How Peyo Company Turned The Smurfs Into a Multi-Content Brand While Preserving Their Identity

from The Deep Media Pulse · host Licensing Magazine/Animation Journal

In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to explore? What are the non-negotiables that allow the IP to thrive? Listed to the episode to find out!

Episode metadata supplied by the publisher feed · Published May 6, 2026

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How Peyo Company Turned The Smurfs Into a Multi-Content Brand While Preserving Their Identity

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