How PEZ Became an American Pop Culture Icon

On this episode of Our American Stories, before PEZ dispensers came topped with Mickey Mouse, Santa Claus, and superheroes, PEZ was a benign Austrian peppermint marketed to adults as an alternative to smoking. Then PEZ came to America and flopped. Instead of giving up, the company decided to change course, and a candy once meant for adults found an entirely new audience in American children.Shawn Peterson, author of PEZ: From Austrian Invention to American Icon, shares the surprising story of how a failed product launch transformed PEZ into one of the world's most recognizable candies and an icon of American pop culture. Support the show (https://www.ouramericanstories.com/donate)Support the show: https://www.ouramericanstories.com/donateSee omnystudio.com/listener for privacy information.