How Pfizer strengthens employer branding through employee advocacy with Anne Dotson from Pfizer

Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group). 

That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises.

At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal's Justyna Brownbridge will be speaking to Anne Kennedy Dotson, Head of Global Employer Brand, Recruitment Marketing & University Relations, and Clarence Stephens IV, Marketing & Employer Brand Associate, about how they lead Pfizer’s employee advocacy program to build an employer brand that people trust. 

We will explore how Pfizer:

• Empowers brand ambassadors through a structured advocacy program
• Builds a community that shares stories, best practices and culture
• Identifies and engages new advocates already active on LinkedIn

If you’re an employer branding professional looking for practical ideas, inspiration, and proof that advocacy works, this is a conversation you won’t want to miss.