How pFriem Family Brewers and New Trail Win the Home Games episode artwork

EPISODE · Jan 21, 2026 · 51 MIN

How pFriem Family Brewers and New Trail Win the Home Games

from Brewbound Podcast

How can a craft brewer expect to win away games if they're not winning at home? That's the sports analogy pFriem Family Brewers co-founder and CEO Rudy Kellner used to describe the Hood River, Oregon-based brewery's strategy when it comes to expanding its distribution footprint.    This week's Brewbound Podcast highlights a stage conversation from Brewbound Live featuring Kellner and New Trail Brewing (Williamsport, PA) COO and partner Mike LaRosa. Both breweries have secured impressive volume growth within footprints that don't stretch far beyond their neighboring states.    Before the featured conversation, Justin – freshly returned from parental leave – and Jess discuss recent headlines, including the return of Dos Equis' Most Interesting Man in the World, and whether or not nostalgia can bring in new beer drinkers.

Episode metadata supplied by the publisher feed · Published Jan 21, 2026

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How pFriem Family Brewers and New Trail Win the Home Games

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