How Philadelphia Flyers Marketing Strategy Supports the New Era of Orange with SVP Christine Mina

On today’s show, Russ & Rachel welcome Christine Mina, Senior Vice President of Marketing for the Philadelphia Flyers and Comcast Spectacor. We discuss the history of the digital marketing team at the Flyers, how she built the program, their approach to making content, and how initiatives like Gritty & the New Era of Orange came to pass.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers For your next listen, check out the Locked On NHL podcast,, where the season never ends providing national expertise with a local perspective. Click HERE to listen now. Part of the Locked On Podcast Network. Your Team. Every Day.Support Us By Supporting Our Sponsors!GametimeDownload the Gametime app, create an account, and use code LOCKEDONNHL for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime.FanDuelNow through September 22nd, ALL FanDuel customers can bet FIVE DOLLARS and get a THREE WEEK free trial of NFL Sunday Ticket from YouTube and YouTube TV. Visit FANDUEL.COM/LOCKEDON to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.