How Philip Morris International Scaled Employee Advocacy with DSMN8

How do you build a thriving global employee advocacy program in one of the most tightly regulated industries in the world? In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley welcome Verena Camesasca, Digital Creative Content Lead at Philip Morris International (PMI). Verena was instrumental in orchestrating the complete rebrand, relaunch, and global scaling of PMI's employee advocacy program, "InsideOut." By tuning into this conversation, you'll discover how to transition from low participation to widespread advocacy across global teams. Verena breaks down how creating legally compliant content hubs, securing executive backing, leveraging live event activations with branded merch, and eliminating login friction via Single Sign-On (SSO) enabled PMI to generate millions in organic reach. You'll also learn practical strategies for scaling non-English content and keeping long-term engagement high. Whether you're facing strict compliance barriers, platform migration headaches, or struggling to maintain user activity after launch, this episode provides a proven roadmap to turn employees into authentic brand storytellers. Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.