How Physical AI Will Transform Manufacturing | Paul Powers, CEO of Physna | The Liftoff

What if AI could understand the physical world as well as it understands text?In this episode of The Liftoff, Keith sits down with Paul Powers, CEO & Co-Founder of Physna, to explore why the next wave of AI won't just generate content—it will understand objects, manufacturing, engineering, and supply chains.Paul explains how Physna's "Physical DNA" technology enables AI to understand 3D objects, helping companies dramatically improve product design, procurement, robotics, digital twins, and manufacturing intelligence. The conversation also covers reshoring manufacturing, AI infrastructure, startup timing, and why physical AI could become one of the biggest technology shifts of the decade. In this episode:What Physical AI actually meansHow Physna teaches computers to understand 3D objectsWhy AI struggles with the physical world todaySaving manufacturers hundreds of millions of dollarsDigital twins, robotics & engineering AIThe future of manufacturing and reshoringAI, 3D printing & security challengesStartup lessons from building deep-tech companiesWhy timing matters more than most founders realizeIf you enjoy conversations about AI, startups, innovation, deep technology, and entrepreneurship, don't forget to Like, Subscribe, and Share.Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/Connect with Trip Hawkins: Website: https://www.ea.com/ LinkedIn: https://www.linkedin.com/in/triphawkins/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithWebsite: https://liftoffwithkeith.com/If you enjoyed this episode, don't forget to Like, Subscribe and Share.#AI #ArtificialIntelligence #PhysicalAI #Physna #PaulPowers #Manufacturing #Engineering #Robotics #DigitalTwins #SupplyChain #Innovation #DeepTech #Startup #Entrepreneurship #TheLiftoff