How Physical Therapists Can Turn Content Into Patients, Income and Opportunity

Physical therapists spend years learning how to help people—but almost no time learning how to reach them.Jimmy McKay is joined by Tony Maritato and Dave Kittle to unpack what actually works on social media for physical therapists, clinic owners and students. Tony shares how simple Facebook posts generated more than a million views and approximately $2,000 in ad revenue over 28 days. Dave explains how clinicians can turn their online presence into local patients, professional leverage and a stronger career.The crew also debates whether creators should optimize for algorithms, audiences or actual business results—and why polished production may be less effective than simply pulling out your phone and hitting record.This episode covers:Why PT students should build a personal brand before graduationHow simple clinical content can outperform polished videosThe rise of micro-influencers and performance-based clippingWhy reach and relevance are differentFacebook monetization versus selling services directlyHow content can help clinicians attract patients and negotiate raisesWhy communication may become one of a clinician’s most valuable skillsFeaturing Tony Maritato, Dave Kittle and Jimmy McKay.