How Plastic Mobile's Innovation Lab turns ideas into mobile products - with Sep Seyedi and Jason Hyde

Plastic Mobile is a Toronto-Canada based Mobile agency that has done work with venerable brands such as Pizza Pizza, Air Miles and Beyond The Rack. Since inception in 2007 they've seen everything imagenable when it comes to the evolution of the mobile industry. Because of this longevity and success, I always wondered how they keep on top of what is going on at the same time as keeping abreast of the things that will impact them - and their customers - in the near future as well. A hard thing to juggle. A hard thing to maintain.   Part of this requirement to keep on top is through initiatives like their Innovation Lab that has now started to spawn product as a result. Their first, Hyphen, helps legacy commerce systems move into mobile payments with little discomfort. Sep Seyedi, co-founder and CEO, and Jason Hyde, VP Creative, help explain where the company is going and why these products - and the Lab - are important to their future.   Full show notes can be found here.