How Platinum Pilates was built without compromising on depth with Milena Jaksic

The secret to growing a successful Pilates business isn’t about chasing trends on Instagram or TikTok. You need to stay curious and always being open to learning!In this inspiring episode, Nic sits down with Milena Jaksic, the founder of Platinum Pilates, to look at the story behind one of Ireland’s most respected studios.They explore how she went from cleaning gym machines to opening six studios, the curiosity that’s kept her evolving over more than two decades, and the challenges of being a leader in an unregulated industry.Milena also shares her thoughts on poor-quality training and what it means to build a brand with real substance.Timestamps00:00 Introduction to Milena00:58 Milena's background and early life04:34 Introduction to the wellness world07:13 Milena’s first experience of Pilates13:22 Building a career in Pilates17:18 Launching Platinum Pilates19:39 Challenges and growth of Platinum Pilates22:32 Why Milena integrated physiotherapy in her studio25:47 Milena’s drive for continuous learning33:48 Opening more studios and the challenges that came with it38:01 What the pandemic did for Milena40:21 Adapting her leadership style as her team has grown44:22 How Milena brings consistency across all locations51:17 The pressure to stay on top with new studios coming out59:22 Exploring the impact of low-impact exercise on mood01:02:46 Future plans for Platinum Pilates01:05:01 Quick-fire questionsIf you enjoyed this episode, make sure to follow the show so you don’t miss next week’s episode.New conversations drop every Monday!If you’re looking to take your Pilates practice one step further and sign up for Nic’s comprehensive teacher training programme, use the code BEYOND at checkout: Soul Pilates Teacher TrainingConnect with Nic:Beyond the Reformer InstagramSoul Pilates InstagramSoul Pilates EducationNic’s InstagramJoin Soul at HomeBook a Pilates ClassConnect with Milena:Platinum Pilates InstagramPlatinum Pilates Website