How PM and PMM build strategy together: Hot takes & guide for a successful collaboration | Shannon Vettes | CEO & CPO Usersnap

Welcome Shannon Vettes, CEO and SPO at Usersnap, to unpack the real value of Product Marketing and why PMMs should be involved long before a feature is ready to ship. Shannon shares why she sees PMMs as strategic partners, not content producers.What we cover:👉 The two PMM archetypes and why one is deeply undervalued👉 How PMMs help shape strategy through research, competition benchmarks, and market insights👉 Why PMMs are essential decision partners during product discovery and validation👉 Misconceptions that make the partnership harder 👉 The mindset shift needed for true PM–PMM collaborationWhy listen now?Because if you want to make better product decisions, reduce blind spots, and elevate your product strategy, this conversation will change the way you work with PMMs.00:00 Hot takes about PMM and PM working together 04:01 How to better leverage PM x PMM relationship 10:56 Misconceptions about Product MarketingRESSOURCES 🛠️Shannon sur LinkedinRetrouve un résumé écrit dans ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur Linkedin Abonne-toi au compte Product Marketing Stories SOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔 Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le ! Product Marketing • branding • business • communication • carrière • PMM • PM • copywriting • storytelling • saas tech • B2B • B2C • use-cases • positioning • best practice • product management Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • OKR, framework, consulting, career journey, positioning, leadership, marketing strategies, tech industry, client relationships, fractional marketing, growth strategies, guidewire, cultural differencesHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on November 27, 2025.

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