EPISODE · Jun 5, 2026 · 9 MIN
How Podcast Cross-Promotion Networks Triple Your Listeners
from The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion · host Fexingo
In this episode of The Podcast Marketing Podcast, hosts Lucas and Luna explore how cross-promotion networks can dramatically boost your show's listenership without spending a dime on ads. They break down the mechanics of podcast cross-promotion agreements, sharing a real-world case of a mid-size business podcast that added 10,000 monthly listeners in three months by swapping ad slots with five complementary shows. Lucas explains the math behind effective cross-promotion—targeting shows with similar audience size but different content angles—and how to avoid common pitfalls like mismatched listener expectations. Luna brings data from a 2025 industry survey showing that cross-promotion yields 2.5 times higher conversion rates than standard podcast ads. They also discuss practical steps for reaching out to potential partners, structuring the swap, and tracking results. By the end, you'll know exactly how to set up your own cross-promotion network that delivers steady audience growth. Tune in for actionable insights you can implement this week. #PodcastMarketing #CrossPromotion #AudienceGrowth #PodcastStrategy #Marketing #BusinessPodcast #FexingoBusiness #BusinessPodcast #PodcastGrowth #ListenerAcquisition #PodcastAds #ContentMarketing #PodcastTips #MarketingStrategy #PodcastNetworking #AudienceDevelopment #PodcastPromotion #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In this episode of The Podcast Marketing Podcast, hosts Lucas and Luna explore how cross-promotion networks can dramatically boost your show's listenership without spending a dime on ads. They break down the mechanics of podcast cross-promotion agreements, sharing a real-world case of a mid-size business podcast that added 10,000 monthly listeners in three months by swapping ad slots with five complementary shows. Lucas explains the math behind effective cross-promotion—targeting shows with similar audience size but different content angles—and how to avoid common pitfalls like mismatched listener expectations. Luna brings data from a 2025 industry survey showing that cross-promotion yields 2.5 times higher conversion rates than standard podcast ads. They also discuss practical steps for reaching out to potential partners, structuring the swap, and tracking results. By the end, you'll know exactly how to set up your own cross-promotion network that delivers steady audience growth. Tune in for actionable insights you can implement this week. #PodcastMarketing #CrossPromotion #AudienceGrowth #PodcastStrategy #Marketing #BusinessPodcast #FexingoBusiness #BusinessPodcast #PodcastGrowth #ListenerAcquisition #PodcastAds #ContentMarketing #PodcastTips #MarketingStrategy #PodcastNetworking #AudienceDevelopment #PodcastPromotion #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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How Podcast Cross-Promotion Networks Triple Your Listeners
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