How Podcast Engagement Metrics Mislead Marketers

What this episode covers

Most podcasters obsess over download numbers, but Lucas and Luna argue that engagement metrics like listen-through rate, shareability, and community action matter more for real audience growth. They break down a case study of a career podcast that had mediocre downloads but a 68 percent retention rate, and how that data changed their marketing strategy. Practical tips for measuring what actually grows your show, not just your ego. #PodcastMarketing #EngagementMetrics #ListenThroughRate #AudienceGrowth #PodcastAnalytics #MarketingStrategy #ContentMarketing #PodcastGrowth #DataDrivenMarketing #Podcasting #FexingoBusiness #BusinessPodcast #MarketingTips #LucasAndLuna #AudioMarketing #PodcastStrategy #AudienceRetention #PodcastMetrics Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion?

This episode is 7 minutes long.

When was this The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion episode published?

This episode was published on June 8, 2026.

What is this episode about?

Most podcasters obsess over download numbers, but Lucas and Luna argue that engagement metrics like listen-through rate, shareability, and community action matter more for real audience growth. They break down a case study of a career podcast that...

Can I download this The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.