How Podcast Guesting Can Rapidly Grow Your Audience

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall unpack one of the most powerful—and underrated—strategies for growing your podcast organically: podcast guesting. Fresh from guesting on other shows himself, James shares exactly how showing up on the right podcasts can help you build awareness, grow your subscriber base, and drive real results. They discuss why guesting often outperforms paid podcast ads and traditional press, and how to make sure your appearance converts listeners into loyal fans. Plus, they share actionable tools and platforms to help you start booking guest spots today. Whether you're relaunching a podcast or launching from scratch, this episode is a must-listen.What You'll Learn in This Episode:Why podcast guesting is more effective than traditional PRHow to choose the right shows for your nicheTactics to ensure your podcast gets mentioned (and linked!)How to overcome the platform-switching challengeThe biggest mistake podcasters make when pitching themselves🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Relevance matters: Target podcasts that serve your ideal audienceEase of discovery: Link directly to your show on the platform listeners are already onGuesting = visibility: Showing up on other shows beats most other promo methodsStart small, grow up: Don’t pitch yourself to the biggest shows right awayThe magic is in the follow-up: Most opportunities are missed due to lack of follow-throughRecommended Tools & Resources:www.YourPodcastCourse.com – The ultimate step-by-step guide to launching and monetising your podcast (55 videos, on-demand access)Matchmaker.fm – Find podcasts to guest onPodbooker.com – Connect with hosts looking for guestsGuestio – A marketplace for podcast interviews with influencersJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:Podcast guesting, how to grow a podcast, podcast growth hacks, podcast marketing, Spotify podcast tips, Apple Podcasts SEO, Matchmaker.fm tips, Podbooker guesting, how to get podcast listeners, podcast audience building, how to get 100 podcast downloads, organic podcast growth, podcast promotion strategies, best podcast launch tips, how to get podcast guests, how to grow a podcast audience, James Burtt podcast, Alex Chisnall podcast